The compelling business case for ethical investment in financial advice: Unlocking opportunities

client demand client expectations client priorities client relationship clients’ values esg investing ethical investing ethical investment financial advice financial advisers financial advisors industry leader investor demand investors’ interest professional development responsible investing sustainable investing Jul 05, 2023
The compelling business case for ethical investment in financial advice: Unlocking opportunities through our on-demand adviser training

By embracing the business case for ethical investment advice, you position yourself as a trusted adviser who combines financial expertise and strategy with your client’s values. Unlock the opportunities of ethical investment advice and enhance your client value proposition, ultimately protecting your reputation and future-proofing your business. 



In the realm of financial advice, ethical investment has emerged as a compelling opportunity for advisers and their clients. By incorporating environmental, social, and governance (ESG) factors into investment decisions and recommendations, advisers can align their strategies with clients' values and contribute to positive change. This insight article explores the business case for ESG and ethical investment, and introduces a free on-demand training designed to equip advisers with the knowledge and skills needed to embrace these opportunities.


Understanding ethical investment

Ethical investment, also known as sustainable or responsible investing, involves considering companies' sustainability practices, social impact, and governance structures when making investment decisions. It goes beyond financial returns to encompass the broader implications of investments on society and the environment. By incorporating ethical investment principles into their advice, financial advisers can cater to the increasing demand from socially and environmentally conscious investors.


The benefits of ethical investment in financial advice
  1. Enhanced client satisfaction and loyalty:
    Ethical investment strategies have the potential to significantly enhance client satisfaction and foster long-term loyalty. By aligning investment portfolios with clients' values, advisers demonstrate a genuine commitment to addressing their concerns beyond financial gains. This alignment builds trust, strengthens relationships, and positions advisers as partners in their clients' financial and life journey.
  2. Improved risk management:
    Ethical investment contributes to improved risk management. Companies that prioritise sustainability and responsible practices tend to have more robust risk management frameworks in place. By considering ESG factors, financial advisers can identify potential risks and opportunities that traditional financial analysis may overlook. This comprehensive approach enhances portfolio resilience and safeguards clients' investments.
  3. Regulatory compliance:
    Regulators are increasingly focusing on sustainability and responsible investing practices. By incorporating ethical investment strategies, financial advisers can ensure compliance with evolving regulations. Ethical investment not only meets regulatory demands but also positions advisers as leaders in an industry that values responsible stewardship.
  4. Enhancing reputation and differentiation:
    By offering ethical investment advice, you differentiate yourself from traditional advisers and enhance your professional reputation. Your dedication to responsible investing sets you apart as a forward-thinking adviser who understands the importance of integrating financial returns with environmental, social, and governance (ESG) considerations. This reputation for ethical and sustainable investing guidance positions you as a thought leader and attracts clients who are seeking expertise in values-based advice.
  5. Future-proofing your practice:
    Embracing ethical investment advice is not just a trend; it is an essential step towards future-proofing your practice. As sustainability and responsible investing continue to gain prominence, advisers who fail to adapt will be left behind. By proactively upskilling in ESG, sustainability and ethical investment advice, you equip yourself with the necessary skills and knowledge to stay ahead of the curve. This ensures your relevance and resilience in an evolving financial landscape.
Introducing our free on-demand training

To help financial advisers leverage the business case for ethical investment, we are excited to introduce our on-demand training. In under an hour, advisers become equipped with the knowledge needed to navigate the complexities of ethical investment advice. Whether you are a seasoned professional or new to the field, our training offers valuable insights and practical ways to upskill quickly and effectively.

In this webinar, Ethical advice is good for business, we explore the risks and benefits for adding ethical investment advice to your service offering though four key lenses of; client demand, economics, performance, and client outcomes.


Training highlights
  1. Overview of ethical investment strategies:
    Our training video provides an inspiring exploration of ethical investment approaches, helping advisers understand ESG factors, sustainability themes, and impact investing. Gain the knowledge required to integrate ethical investment strategies into your practice.
  2. Investor demand and market drivers for advisers:
    We go beyond general ESG rhetoric to insights tailored to the unique experiences faced by financial advisers. Learn about the key environmental and social priorities advisers should be including in their advice process, and why these are front of mind for clients.
  3. Industry expertise and insights:
    Our training features industry expert, Alexandra Brown, who shares her experience and insight into successful ethical investment advice practices. Benefit from her knowledge and learn from real-world examples that highlight best practice and lessons learned.


Unlock the opportunities of ethical investment

Embrace the business case for ethical investment and position yourself as a trusted adviser who combines financial expertise with your clients' values. By participating in our on-demand training, you gain the tools necessary to unlock the opportunities of ethical investment advice, and enhance your client value proposition.


Ready to take the next step?

Visit our website today to access our on-demand training: Ethical advice is good for business and take the next step towards harnessing the power of ethical investment in financial advice. Empower yourself with the expertise needed to cater to the evolving needs of your clients and build a sustainable and prosperous practice.


The business case for ethical investment in financial advice is compelling, offering numerous benefits for both advisers and their clients. By incorporating ethical investment strategies, advisers can enhance client satisfaction, improve risk management, and ensure regulatory compliance. Furthermore, ethical investment aligns with the growing demand for socially and environmentally conscious advice options, allowing advisers to tap into a market that values sustainability and positive impact.

Unlock the potential of ethical investment in financial advice. Enrol in our on-demand training now, and gain the expertise needed to embrace this growing market. Visit to get started today.

Together, let's harness the power of ESG, ethical investment, and values-based advice to create positive change and deliver sustainable business success.



This information is issued by Ethical Invest Group (EIG) (ABN 29 238 432 149) in relation to the trend toward sustainability in financial advice.
The value of investments and the income from them may go down as well as up and investors may not get back the amounts originally invested. Exchange rate changes may cause the value of any investments to rise or fall. This information is not an offer, solicitation or recommendation to buy or sell any financial instrument or to adopt any investment strategy. Although EIG believes that all this information is accurate and reliable, no warranty or accuracy or reliability as to such information is given and no responsibility for loss arising in any way from or in connection with errors or omissions in any information provided (including responsibility to any person by reason of negligence) is accepted by EIG or by any of its agents or employees or by any person providing notes or materials. Any data has been sourced by us and is provided without any warranties of any kind. It should be independently verified before further publication or use. Third-party data is owned or licenced by the data provider and may not be reproduced, extracted or used for any other purpose without the data provider’s consent. Neither we, nor the data provider, will have any liability in connection with the third-party data. Material may include links to other resources and websites. These links are provided for your convenience only and do not signify that EIG endorses, approves or makes any representation or claim regarding the accuracy, copyright, compliance, legality, or any other aspects of the resources or websites. The material is not intended to provide, and should not be relied on for financial, accounting, legal or tax advice, or the rendering of consulting, or other professional services. Reliance should not be placed on any views or information in the material when taking individual investment and/or strategic decisions. No responsibility can be accepted for error of fact or opinion. Any references to securities, sectors, regions and/ or countries are for illustrative purposes only. EIG has expressed its own views and opinions in this document and these may change. The contents of the information provided is for your general information and use only. It is subject to change at any time and without notice.


We’ll ensure you’re informed with regular tips and updates that we love to share with our professional network of leading financial advisers and industry professionals.

Keep up to date with the latest and most compelling trends, research and actions you can take to enhance your adviser-client relationship, and stay in the loop about ESG and ethical investing.


Acknowledgement of Country: In the spirit of reconciliation Ethical Invest Group acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.